The right words get your business seen.
Strategic copy builds trust & inspires action.
Gain industry notabilityShare-worthy content that speaks to your customers' exact needs and desires makes you a go-to authority in your niche.
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Solidify your brandTailor-made writing gives your brand a pulse, personality and pulling power.
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Convert more customersYour success relies on lead conversion. Strategic content engages and inspires action in your target audience.
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How I can help you
You know the value of your offering.
But do you know how to show that to your ideal customer?
If your business isn't attracting the attention it deserves...
...and you're not getting the conversion rates you want...
...then it's time to revitalise your brand with strategic written content.
I help health and wellness businesses cut through a saturated market with insight-driven, scientifically sound content that:
Boosts online visibility
Drives customer interaction
Helps build a following
I offer:
Website copy
SEO blog posts
Articles
Health education materials
Video scripts
Brand manifestos
Interviews
Emails
Social media posts
Science-literate editing of the above
Look no further!
But do you know how to show that to your ideal customer?
If your business isn't attracting the attention it deserves...
...and you're not getting the conversion rates you want...
...then it's time to revitalise your brand with strategic written content.
I help health and wellness businesses cut through a saturated market with insight-driven, scientifically sound content that:
Boosts online visibility
Drives customer interaction
Helps build a following
I offer:
Website copy
SEO blog posts
Articles
Health education materials
Video scripts
Brand manifestos
Interviews
Emails
Social media posts
Science-literate editing of the above
Look no further!
Content that connects, converts
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Strike a chord, serve and spur your
ideal customers into action With endless options, people expect more than just products – they favour brands that speak to their unique needs and experiences. What's more, the conscious health & wellness consumer opts for brands that echo their values. Sharing your distinctive voice through copy is one of the best ways to call in your ideal customer. And content that helpfully addresses their specific concerns keeps them coming back to you. That's why I provide strategic, resonant copy that builds trust and likeability with the people you most want to engage. And that's what converts. Whether you’re a biotech, wellness brand, clinician, charity or educational organisation: I can help you magnetise and influence your dream audience with copy. |
"Content is King" – Bill Gates. |
Working with me, step by step.
To give you an effective copy remedy, I have to fully understand your offer, who it's for and what sets it apart from the rest.
That takes a little bit of prep up-front before I put pen to paper; or fingers to keys more often...
A clear outline keeps us on the same page.
So, I'm transparent about my process from the outset.
The Health Copy Lab consultation
A great relationship starts with mutual understanding.
We'll start by getting to know each other and establishing your copy needs.
We can connect on the phone or over a video call to get an overview of:
1. Your brand, strategy, offering and goals
2. What you need copy wise and when
3. Whether we're a good fit for this particular project
The proposal
Next, I'll email you a proposal outlining the copy treatment I recommend to aid your specific goals, along with an estimated rate for the project.
The brief
If you like my proposed copy solution, we move onto firming up the brief.
Briefs can be fidgety and tend to squirm around.
If your briefs are too loose or hole-y, you're in trouble my friend!
But a sturdy brief gives me the blueprint to write potent copy that serves you.
A good brief --> cut to me meeting your expectations --> cut to you delighted
I make this step simple by sending you a questionnaire on:
1. Your brand
2. Your products and/or services
3. Your project
3. Your audience
4. The action you want to spark through copy
5. Your competition
We can also chat through these points for extra clarity.
Then I'll write and send you an agreement detailing our copy treatment plan.
The copy
Once I've absorbed everything you've shared with me, and done any necessary research, I'll write the first draft.
If it's your existing copy that needs curing, I'll edit and rewrite this to fit your brief. Where applicable, I can also analyse how it's ranking and optimise the SEO for a quick boost in traffic.
The review
I hope you'll love my first draft. But even the best copy can be strengthened with feedback and light revision.
That's why the review and amend process is an important final step.
That takes a little bit of prep up-front before I put pen to paper; or fingers to keys more often...
A clear outline keeps us on the same page.
So, I'm transparent about my process from the outset.
The Health Copy Lab consultation
A great relationship starts with mutual understanding.
We'll start by getting to know each other and establishing your copy needs.
We can connect on the phone or over a video call to get an overview of:
1. Your brand, strategy, offering and goals
2. What you need copy wise and when
3. Whether we're a good fit for this particular project
The proposal
Next, I'll email you a proposal outlining the copy treatment I recommend to aid your specific goals, along with an estimated rate for the project.
The brief
If you like my proposed copy solution, we move onto firming up the brief.
Briefs can be fidgety and tend to squirm around.
If your briefs are too loose or hole-y, you're in trouble my friend!
But a sturdy brief gives me the blueprint to write potent copy that serves you.
A good brief --> cut to me meeting your expectations --> cut to you delighted
I make this step simple by sending you a questionnaire on:
1. Your brand
2. Your products and/or services
3. Your project
3. Your audience
4. The action you want to spark through copy
5. Your competition
We can also chat through these points for extra clarity.
Then I'll write and send you an agreement detailing our copy treatment plan.
The copy
Once I've absorbed everything you've shared with me, and done any necessary research, I'll write the first draft.
If it's your existing copy that needs curing, I'll edit and rewrite this to fit your brief. Where applicable, I can also analyse how it's ranking and optimise the SEO for a quick boost in traffic.
The review
I hope you'll love my first draft. But even the best copy can be strengthened with feedback and light revision.
That's why the review and amend process is an important final step.
Got a health & wellness project you're ready to enliven with magnetic copy?
Testimonials
Former Senior Medical Writer at Medikidz
Dr. James Hogg
"Phoebe quickly picked up the process of taking the hard science, reducing it to the basic facts and then making them simple and easy to understand, particularly for the age group of children we were writing for (roughly 8-14)...I found Phoebe to be very good at using language appropriate to the task in hand, be that talking to experts, checking that kids could follow the comics or liaising with the comic writers to make sure the scripts were clear and comprehensible."